17 Other instructions on the transcendental attributes of the holy name
The holy name is the life and soul of all education:
[Lord Caitanya to Svartpa Damodara and Ramananda Raya]: "…[chanting of the holy name] is the life and soul of all education…"
– Sri Caitanya caritamrta Antya lila 20.12
The vibration of Krsna's flute is represented by the Hare Krsna maha mantra:
The vibration of Krsna's flute is always prominent in the ears of the gopis. Naturally they cannot hear anything else. Constant remembrance of the holy sound of Krna's flute keeps them enlightened and enlivened, and they do not allow any other sound to enter their ears.… This vibration of Krsna's flute is represented by the Hare Krsna maha mantra.
– Sri Caitanya caritamrta Madhya lila 21.144
The maha mantra is so attractive that people participate when it is chanted publicly:
Although the maha mantra is in the Sanskrit language and many people do not know its meaning, it is still so attractive that people participate when it is chanted publicly.
– The Path of Perfection
The holy name is the essence of all bliss:
The Absolute Truth is Sri Krsna, and loving devotion to Sri Krsna exhibited in pure love is achieved through congregational chanting of the holy name, which is the essence of all bliss.
– Sri Caitanya caritamrta Adi lila 1.96
The benefits of chanting cannot be taken away:
It is said that the sun is taking away our duration of life every minute, every hour, every day but if we engage ourselves in the topics of Uttama sloka, the topics of the Lord, that time cannot be taken away. The time one devotes in a Krsna consciousness temple cannot be taken away. It is an asset a plus, not a minus. The duration of life, so far as the body is concerned, may be taken; however one tries to keep it intact, no one can do it. But the spiritual education we receive in Krsna consciousness cannot be taken away by the sun. It becomes a solid asset. Chanting
Hare Krsna Hare Krsna Krsna Krsna Hare Hare
Hare Rama Hare Rama Rama Rama Hare Hare
is a very easy thing to do. Time spent chanting cannot be taken away like time pertaining to the body. Fifty years ago I was a young man, but that time has been taken and cannot be returned. The spiritual knowledge I received from my spiritual master, however, cannot be taken away, but will go with me. Even after I quit this body, it will go with me; and if it is perfect in this life, then it will take me to the eternal abode.
– Easy Journey to Other Planets
The Hare Krsna mantra does not require sodhana, or purification of the mantra:
As enjoined in the Hari−bhakti−vilasa (1.215, 219, 220):
na catra satrava dosa narnasvadi−vicarana
rksarasi−vicaro va na kartavyo manau priye
natra cintyo 'ri−suddhyadir nari−mitradi−laksanam
siddha−sadhya−susiddhari rtpa−natra vicarana
There is sodhana, or purification of the mantra, but there is no such consideration for the Krsna mantra. Balitvat krsna−mantranam samskarapeksanam na hi. "The Krsna mantra is so strong that there is no question of sodhana." (1.235)
– Sri Caitanya caritamrta Madhya lila 24.331