18 By chanting the holy name, one achieves direct service to the Lord
By chanting the holy name, one achieves liberation from material existence and direct engagement in the service of the Lord:
[isvara Puri to Lord Caitanya]: "'Simply by chanting the holy name of Krsna one can obtain freedom from material existence. Indeed, simply by chanting the Hare Krsna mantra one will be able to see the lotus feet of the Lord.'"
In the Anubhasya, Sri Bhaktisiddhanta Sarasvati Gosvami says that the actual effect that will be visible as soon as one achieves transcendental knowledge is that he willimmediately become free from the clutches of maya and fully engage in the service of the Lord. Unless one serves the Supreme Personality of Godhead, Mukunda, one cannot become free from fruitive activities under the external energy. However, when one chants the holy name of the Lord offenselessly, he can realize a transcendental position which is completely aloof from the material conception of life. Rendering service to the Lord, a devotee relates to the Supreme Personality of Godhead in one of five relationships−namely, santa, dasya, sakhya, vatsalya and madhurya−and thus he relishes transcendental bliss in that relationship. Such a relationship certainly transcends the body and mind. When one realizes that the holy name of the Lord is identical with the Supreme Person, he becomes completely eligible to chant the holy name of the Lord. Such an ecstatic chanter and dancer must be considered to have a direct relationship with the Lord.
According to the Vedic principles, there are three stages of spiritual advancement, namely, sambandha−jnana, abhidheya and prayojana. Sambandha−jnana refers to establishing one's original relationship with the Supreme Personality of Godhead, abhidheya refers to acting according to that constitutional relationship, and prayojana is the ultimate goal of life, which is to develop love of Godhead (prema pum−artho mahan). If one adheres to the regulative principles under the order of the spiritual master, he very easily achieves the ultimate goal of his life. A person who is addicted to the chanting of the Hare Krsna mantra very easily gets the opportunity to serve the Supreme Personality of Godhead directly. There is no need for such a person to understand the grammatical jugglery in which Mayavadi sannyasis generally indulge. Sri Sankaracarya also stressed this point. Na hi na hi raksati dukrn−karane: "Simply by juggling grammatical suffixes and prefixes one cannot save himself from the clutches of death." The grammatical word jugglers cannot bewilder a devotee who engages in chanting the Hare Krsna maha−mantra. Simply addressing the energy of the Supreme Lord as Hare and the Lord Himself as Krsna very soon situates the Lord within the heart of the devotee. By thus addressing Radha and Krsna one directly engages in His Lordship's service. The essence of all revealed scriptures and all knowledge is present when one addresses the Lord and His energy by the Hare Krsna mantra, for this transcendental vibration can completely liberate a conditioned soul and directly engage him in the service of the Lord.
– Sri Caitanya caritamrta Adi lila 7.73
By offenseless chanting, one attains God realization, develops mystic powers and, ultimately, becomes a confidential devotee of the Lord:
[Narada Muni to Srila Vyasadeva]: Thus he is the actual seer who worships, in the form of transcendental sound representation, the Supreme Personality of Godhead, Visnu, who has no material form. O brahmana, thus by the Supreme Lord Krsna I was endowed first with the transcendental knowledge of the Lord as inculcated in the confidential parts of the Vedas, then with the spiritual opulences, and then with His intimate loving service.
Communion with the Lord by transmission of the transcendental sound is nondifferent from the whole spirit Lord Sri Krsna. It is a completely perfect method for approaching the Lord. By such pure contact with the Lord, without offense of material conceptions (numbering ten), the devotee can rise above the material plane to understand the inner meaning of the Vedic literatures, including the Lord's existence in the transcendental realm. The Lord reveals His identity gradually to one who has unflinching faith, both in the spiritual master and in the Lord. After this, the devotee is endowed with mystic opulences, which are eight in number. And above all, the devotee is accepted in the confidential entourage of the Lord and is entrusted with specific service of the Lord through the agency of the spiritual master. A pure devotee is more interested in serving the Lord than in showing an exhibition of the mystic powers dormant in him. Sri Narada has explained all these from his personal experience, and one can obtain all the facilities which Sri Narada obtained by perfecting the chanting process of the sound representation of the Lord.
– Srimad Bhagavatam 1.5.38−39
Chanting Hare Krsna not only frees one from false ego, but elevates the soul to its eternal, constitutional position of pure devotional service:
Simply understanding ahankara means no more than understanding the false identification. Simply understanding that I am not matter, I am soul, is not perfection. The impersonalist,the void philosopher, simply thinks of the negative, that I am not this matter, I am not this body. This will not stay. You have to not only realize that you are not matter, but you have to engage yourself in the spiritual world. And that spiritual world means to be working in Krsna consciousness. That spiritual world, that functioning of real life, is Krsna consciousness… Chanting the maha−mantra−Hare Krsna, Hare Krsna, Krsna Krsna, Hare Hare/ Hare Rama, Hare Rama, Rama Rama, Hare Hare−is the process not merely of putting an end to this false conception of the self, but it goes beyond that, to the point where the pure spirit soul engages in his eternal, blissful, all−knowing activities in the loving service of God. This is the height of conscious development, the ultimate goal of all living entities now evolving through the cycles and species of material nature.
– Krsna Consciousness: The Topmost Yoga System