Why is the most attractive holy name “Krishna” supremely unique
Keeping a great quality of the Lord in mind, the devotees have awarded a name to the Lord. Names such as Brahman, Paramatma, and Narayana indicate the Lord’s great qualities, but these qualities do not establish the relationship between the Supreme Lord and the living entities. A transcendental rope in the form of relationship connects the Lord and His devotees. Through this rope the Supreme Lord attracts all living entities. The highest manifestation of the Lord is this attraction. Krishna is all-attractive. As far as worship of the Lord is concerned, there is an eternal relationship between Krishna and the living entities.
Srila Bhaktivinod Thakur
Tatva Sutra 40
(Page No.171 of Volume-1 of the book ‘Sri Bhaktivinoda Vani Vaibhava’