18 One must become a servant of the holy name
One must become the servant of the holy name:
In the spiritual world the Absolute is always absolute; the name, form, quality and pastimes of the Absolute are all as good as the Absolute Himself. As such, one is understood to be an eternal servant of the Supreme Personality of Godhead if he considers himself an eternal servant of the holy name and in this spirit distributes the holy name to the world. One who chants in that spirit, without offenses, is certainly elevated to the platform of understanding that the holy name and the Personality of Godhead are identical. To associate with the holy name and chant the holy name is to associate with the Personality of Godhead directly. In Bhakti−rasamrta−sindhu it is clearly said: sevonmukhe hi jihvadau svayam eva sphuraty adah. The holy name becomes manifest when one engages in the service of the holy name. This service in a submissive attitude begins with one's tongue. Sevonmukhe hi jihvadau: One must engage his tongue in the service of the holy name. Our Krsna consciousness movement is based on this principle. We try to engage all the members of the Krsna consciousness movement in the service of the holy name.
– Sri Caitanya caritamrta Adi lila 8.16