The Glories of the Holy Names (Hare Krishna Mantra)
• Krishna and His name are non-different (Namo namino abhinatwa)
• The Lord’s name has descended from Goloka (Goloker premadhana harinaam sankitan)
• Invested with the Lord’s spiritual potency
• Purifies the heart and mind
• The chanting process is simple, sublime, and all-auspicious; even a child can take part
• Frees one from sinful reaction and material bondage;
• Chanting “Rama” gives the same result as chanting the 1000 names of Vishnu
• Chanting once “Krishna” has the same potency as 3x the 1000 names of Vishnu
• Also effective for someone who is not even aware of its potency
• Contains the benefits of all other Vedic rites; to be chanting is the same as having performed all the Vedic processes of purification
• The means in this age for attaining pure love of God (Krishna-prema)
• Protects you from maya and falldowns (Bg 9.31p)
• Purifies the whole atmosphere
• Yields the same results as the processes of previous yugas
• Elevates one even from a low background
• The only possible process in this age: everything else is too difficult to execute (Bg 8.11p last para)
• Chanters are most attractive to Krishna
• All the Vedic knowledge is contained within the maha-mantra, the essence of the Vedas is to chant, and by chanting one realizes the meaning of the Vedas
• The ultimate means to attain the ultimate success
