08 The holy name is all auspicious

The Holy Name Is All Auspicious

The sankirtana movement of chanting the holy name is the most auspicious activity in the universe:

[Sukadeva Gosvami to King Pariksit]: Sukadeva Gosvami continued: My dear King; the chanting of the holy name of the Lord is able to uproot even the reactions of the greatest sins. Therefore the chanting of the sankirtana movement is the most auspicious activity in the entire universe. Please try to understand this so that others will take it seriously.

– Srimad Bhagavatam 6.3.31

The chanting of the holy name spreads all good fortune:

[Aditi to Lord Visnu]: The goddess Aditi said: O master and enJoyer of all sacrificial ceremonies, O infallible and most famous person, whose name, when chanted, spreads all good fortune! O original Supreme Personality of Godhead, supreme controller, shelter of all holy places, You are the shelter of all poor, suffering living entities, and You have appeared to diminish their suffering. Please be kind to us and spread our good fortune.

The chanting of the holy name of the Lord 


Hare Krsna Hare Krsna Krsna Krsna Hare Hare 
Hare Rama Hare Rama Rama Rama Hare Hare

is pleasing to the ear, and it expands good fortune to the audience who hears it chanted.

– Srimad Bhagavatam 8.17.8

The holy name as sravana−mangala and punya−sravana−kirtana:

The Lord's holy name is called sravana−mangala. This means that one receives everything auspicious simply by hearing the holy name. In another place in Srimad−Bhagavatam, His holy name is described as punya−sravana−kirtana. It is a pious act simply to chant and hear all about the Lord.

– Srimad Bhagavatam 2.7.15

The Hare Krsna mantra is the greatest benediction:

It is said that once a poor brahmana worshiped Lord Siva for a benediction, and Lord Siva advised the devotee to go to Sanatana Gosvami. The devotee went to Sanatana Gosvami and informed him that Lord Siva had advised him to seek out the best benediction from him (Sanatana). Sanatana had a touchstone with him, which he kept with the garbage. On the request of the poor brahmana, Sanatana gave him the touchstone, and the brahmana was very happy to have it. He now could get as much gold as he desired simply by touching the touchstone to iron. But after he left Sanatana, he thought, "If a touchstone is the best benediction, why has Sanatana Gosvami kept it with the garbage?" He therefore returned and asked Sanatana Gosvami, "Sir, if this is the best benediction, why did you keep it with the garbage?" Sanatana Gosvami then informed him, "Actually, this is not the best benediction. But are you prepared to take the best benediction from me?" The brahmana said, "Yes, sir. Lord Siva has sent me to you for the best benediction." Then Sanatana Gosvami asked him to throw the touchstone in the water nearby and then come back. The poor brahmana did so, and when he returned, Sanatana Gosvami initiated him with the Hare Krsna mantra. Thus by the benediction of Lord Siva the brahmana got the association of the  best devotee of Lord Krsna and was thus initiated in the maha−mantra, 

Hare Krsna Hare Krsna Krsna Krsna Hare Hare 
Hare Rama Hare Rama Rama Rama Hare Hare

– Srimad Bhagavatam 4.7.6

By the chanting of Krsna's name, everything becomes white and pure:

When the great sage Narada was chanting the glories of the Lord, the bluish line on the neck of Lord Siva disappeared. Upon seeing this, Gauri, the wife of Lord Siva, suspected Lord Siva of being someone else disguised as her husband, and out of fear she immediately left his company. Upon hearing the chanting of Krsna's name, Lord Balarama saw that His dress had become white, although He was generally accustomed to a bluish dress. And thecowherd girls saw all of the water of the Yamuna River turn into milk, so they began to churn it into butter. In other words, by the spreading of Krsna consciousness, or the glories of Krsna, everything became white and pure.

– The Nectar of Devotion

The chief worshipable object is the holy name of Radha and Krsna:

[Lord Caitanya to Ramananda Raya]: Sri Caitanya Mahaprabhu asked, "Among all worshipable objects, which Is the chief?" Ramananda Raya replies, "The chief worshipable object is the holy name of Radha and Krsna, the Hare Krsna mantra."

– Sri Caitanya caritamrta Madhya lila 8.256

Author: ISKCON Desire Tree

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