12 If one chants his holy name, Krsna becomes pleased and obliged
Krsna is pleased when one chants His holy name:
The Supreme Personality of Godhead exists everywhere (andantara−stha−paramanu−cayantara−stham). Therefore when one chants His transcendental names
Hare Krsna Hare Krsna Krsna Krsna Hare Hare
Hare Rama Hare Rama Rama Rama Hare Hare
the Supreme Personality of Godhead is automatically pleased by such sankirtana. It is not that the Supreme Personality of Godhead is absent; He is present there. And when a devotee utters the transcendental name, it is not a material sound. Therefore, the Supreme Personality of Godhead is naturally pleased. A devotee knows that the Lord is present everywhere and that one can please Him simply by chanting His holy name.
– Srimad Bhagavatam 8.17.24
Anyone who addresses the Lord by chanting His holy name attracts His attention and obligates Him:
Any person who is conscious of his friend's beneficent activities and never forgets his service is called grateful. In the Mahabharata, Krsna says, "When I was away from Draupadi, she cried with the words, 'He Govinda!' This call for Me has put Me in her debt, and that indebtedness is gradually increasing in My heart." This statement by Krsna gives evidence of how one can please the Supreme Lord simply by addressing Him: "He Krsna! He Govinda!"
The maha−mantra
Hare Krsna Hare Krsna Krsna Krsna Hare Hare
Hare Rama Hare Rama Rama Rama Hare Hare
is also simply an address to the Lord and His energy. So to anyone who is constantly engaged in addressing the Lord and His energy, we can imagine how much the Supreme Lord is obliged. It is impossible for the Lord to ever forget such a devotee. It is clearly stated in this verse that anyone who addresses the Lord immediately attracts the attention of the Lord, who always remains obliged to him.
– The Nectar of Devotion
