16 The holy name attracts one to Krsna
By hearing the holy name, one becomes attracted to Krsna:
From the Srimad−Bhagavatam, Lord Caitanya gives an example of pure devotion: it is said in the Bhagavatam that Krsna is situated in everyone's heart. Therefore, just as rivers flow and their natural tendency is to reach the sea, so as soon as one hears the glories of the
Lord, his soul is at once attracted toward the Supreme Lord. This is the beginning of pure devotional service. As soon as there is the chanting vibration, Hare Krsna, immediately Krsna's paraphernalia, Krsna's name, Krsna's fame, Krsna's abode, Krsna's associates−everything−all of a sudden become manifested within because He is present. This is the beginning of one's Krsna consciousness. To remember by reference to a context means that as soon as one hears a code word, one at once remembers all the information behind that code. Similarly, when our minds are attracted to Krsna and everything about Krsna simply by hearing a little glorification of His qualities, that is the beginning of pure Krsna consciousness.
– The Science of Self Realization
By chanting the holy name, the devotee becomes attracted to Krsna:
The Supreme Lord can only be appreciated by devotional service. Therefore, one should be fully devoted. One should fix his mind fully on Krsna in order to achieve Him. One should work only for Krsna. It does not matter in what kind of work one engages, but that work should be done only for Krsna. That is the standard of devotional service. The devotee does not desire any achievement other than pleasing the Supreme Personality of Godhead. His life's mission is to please Krsna, and he can sacrifice everything for Krsna's satisfaction, just as Arjuna did in the Battle of Kuruksetra. The process is very simple: one can devote himself in his occupation and engage at the same time in chanting
Hare Krsna Hare Krsna Krsna Krsna Hare Hare
Hare Rama Hare Rama Rama Rama Hare Hare
Such transcendental chanting attracts the devotee to the Personality of Godhead.
– Bhagavad gita As It Is 12.6−7