Each Word of Maha Mantra is a Jewel
Srila Prabhupada once stated: "You must hear every word of the mantra, because chanting is the essence of our philosophy." Why did he say this? Srila Prabhupada's main intent was to get all his disciples to remember and serve Krishna. By chanting sincerely, the objective of remembering Krishna is achieved. All nine processes of Bhakti are contained within chanting and so, it is the chief means of attaining love of Krishna.
Chanting is the most important activity of our lives. Therefore, I exhort everyone, including and especially myself, to make it our most important daily activity. While chanting, do not get into the bad habit of giving the minimum in quality and quantity. Make every matra count and chant more than the minimum 16 rounds if possible.
Those of you who have studied investing are familiar with compouding returns. The difference between japa and investing, is that in japa, the returns are compounded even more and returns are guaranteed. The same cannot be said of investing. If you accept the Bhagavatam, the Chaitanya Charitamrita, and the words of the acharyas as gospel, then you must try chanting the holy names of the Lord. This, as you will see, is in your best interest.