Love of Godhead
If, due to some righteous activities which provoke devotional service, one is influenced by the service attitude and takes shelter of the good association of pure devotees, he develops attachment for hearing and chanting. By developing chanting and hearing, one can advance further and further in regulative devotional service to the Supreme Lord. As one so advances, his misgivings about devotional service and his attraction for the material world proportionately diminish. By advancing in hearing and chanting, a devotee becomes more firmly fixed in his faith, and gradually his initial faith develops into a taste for devotional service, and that taste gradually develops into attachment. When attachment becomes pure, it exhibits the two characteristics of bhava and rati. When rati increases, it is called love of Godhead, and love of Godhead is the ultimate goal of human life.
Teachings of Lord Caitanya
Chapter 13: Devotional Service in Attachment
– By His Divine Grace A. C. Srila Swami Prabhupada