13 To preach effectively, one must chant the holy name
In order to have potency to preach, the preachers of the Krsna consciousness movement should become purified by chanting the holy name: Our preachers who are preaching Krsna consciousness all over the world should follow in the footsteps of Narada Muni and become purified by following the four principles and chanting the Hare Krsna maha−mantra. This will make them fit to become Vaisnavas. Then, when they speak to sinful people...
23 By chanting the holy name, one returns home, Back to Godhead
In Kali−yuga, one can attain liberation and return to the spiritual kingdom by chanting the holy name: [Sukadeva Gosvami to Maharaja Pariksit]: "'My dear King, although Kali−yuga is full of faults, there is still one good quality about this age. It is that simply by chanting the Hare Krsna maha mantra, one can become free from material bondage and be promoted to the transcendental...
10 One develops a taste for chanting by chanting
Chanting the holy name, which is nectarean and eternal, enthuses one to chant more and more: The sound of this material world and that of the spiritual world are completely different. The sound of the spiritual world is nectarean and eternal, whereas the sound of the material world is hackneyed and subject to end. The sound of the holy name Hare Krsna Hare Krsna Krsna Krsna Hare Hare Hare Rama Hare Rama Rama Rama Hare Hare...
16 The holy name attracts one to Krsna
By hearing the holy name, one becomes attracted to Krsna: From the Srimad−Bhagavatam, Lord Caitanya gives an example of pure devotion: it is said in the Bhagavatam that Krsna is situated in everyone's heart. Therefore, just as rivers flow and their natural tendency is to reach the sea, so as soon as one hears the glories of the Lord, his soul is at once attracted toward the Supreme Lord. This is the beginning of...
20 The holy name benefits all human society
It creates a spiritual atmosphere in the world Chanting of the holy name evokes the Vaikuntha atmosphere, freeing the world from material hankering, envy and anxiety: [Pracetas to Lord Visnu]: Whenever pure topics of the transcendental world are discussed, the members of the audience forget all kinds of material hankerings, at least for the time being. Not only that, but they are no longer envious of one another,...